Any clever web publisher knows that content is the most important element of a web site. Most people browsing the web need just a few seconds to determine whether a site has any content of value. Good content creates its own appeal and thus draws attention to and interest in your site. If you lack content, you have no chance of accomplishing this simple goal. Making a plan followed by constructive reasoning is the first step along the path to a successful site.
Before you even start to create the pages themselves, create an outline on paper to organize and polish your content. There should be a single subject or theme to your content, whether it is a product, a service, or an interest. As you add each element to the page, ask yourself whether or not it contributes to the purpose of the page. If it doesn’t, you’re creating non-content. However, you don’t necessarily have to get rid of it if there is something to compliment it, as long as it doesn’t overshadow the content. Examples of this would be icons and background images.
It is also important to realize that each page should contribute to the purpose of the site. Irrelevant pages need to be either removed altogether or, if there is value in the given information, it should be well removed from the main subject of the site or regrouped with other pages as a separate site.